development and production of innovative drugs, modern generic and biotech medicines meeting the world standards of quality;
improving the image of the manufacturer of the European level in Ukraine, providing European quality with a contemporary product portfolio of drugs and using European standards of marketing support and promotion;
gaining a leading position in the most intensive and fast growing generics segment, where the company has technological advantages;
building reputation of the best partner for the medical and pharmaceutical institutions of Ukraine;
providing quality consulting and outsourcing services in the field of production, sales and marketing of medicines in Ukraine.